After E-commerce, it’s time for Taxi in Internet Market

The next big thing in India’s Internet marketplace after online retailers Flipkart and Snapdeal will be on demand taxi hailing service. Companies such as Ola, TaxiForSure, Uber, and Meru are experiencing a boom in demand for their cab services in a country where the transport infrastructure is still creaky and safe public and private commuting options are few. This is because of shift in consumer habits towards convenience and on-demand services, and most crucially, low prices, have fuelled the boom.

In present scenario, a person wants a smartphone first rather than a car. Such shifts in consumer habits including use of smartphones for buying goods and services are helping the industry grow exponentially. Ola and Uber have grown explosively over the past year by offering car rides at prices lower than the fares charged by auto rickshaws. These companies spend massive amounts of capital on marketing, discounts, recruiting thousands of new drivers and expanding into new markets.

Earlier, cabs were used for airport rides. That has changed now because of unrivalled ease of access offered by mobile apps. All the large companies, including Ola and Meru, get a majority of their business from mobile apps, while Uber is entirely app-based. Similar to online marketplaces Flipkart, Snapdeal, and Amazon, all of which host product owned by third party sellers, Uber and its rivals have no ownership of the cars their customers use.

These firms don’t even employ drivers; they simply connect customers with drivers using technology and charge a commission varying 13-20% on each ride. All these taxi companies are funded by investors. Investors will pump in much more money this year to support the spending spree of the cab aggregators. Ola is also in talks to raise more funds. Ola, Meru, and Uber are rapidly expanding into new cities. Ola is planning to expand into 200 cities by March 2016.

While cab services are becoming increasingly popular with customers, Uber, Ola and others face significant regulatory hurdles. In upcoming time, Taxi companies will enter into Billion dollar business and some may open publicly. Third big thing in Internet market after E-commerce, and Taxi will be Food business online. We may see more businesses coming online and making needful impact in society.

Internet can make India Billion Digital Economy

Internet users in India are growing with rapid pace. It took 10 years for India to get her first 10 million users and another decade to hit the first 100 Million. Then the pace quickened. The next 100 Million came in three years between 2010 and 2013, and the third 100 million took only 18 months. Internet users crossed 300 Million in December 2013. By 2018-19, Internet users will reach to 500 Million. A digital population of 500 Million can transform India’s economy, business landscape, governance, and society beyond recognition.

Internet users could spawn an economy worth $200 Million from interrelated activities. This is a four-fold increase from where we are today and growth will come in three years. By 2018, every second Indian will have access to Internet. The biggest growth will come in E-commerce, which will expand five-fold, while education and healthcare via mobile internet will expand Internet use. Digital Marketing will be the key method to reach out your business to people via search and display advertisement.

Internet could also catalyze entrepreneurship and wealth creation. Global investors are already chasing Indian startups. With 500 Million internet users it will be equal to the size of Europe. There are challenges like low bandwidth, but that won’t prevent the upcoming Internet Tsunami. In each of next five years, India can see a startup of worth $1 Billion. Internet growth will also lead to massive job creation. About 4 lakh people now find direct employment because of Internet. This will expand to 20 Lakh by 2020.

Internet will also improve governance. According to etaal.gov.in, which tracks internet transactions, E-governance transactions increased from 0.5 Billion to 1.7 Billion between 2013 and 2014. However, there are many challenges too. Internet costs can harm Indian population. It may become very expensive in future. 90% of India’s population use pre-paid connection with average monthly recharge of Rs 50 to Rs 70 and 3G recharge of Rs 150. It will be very difficult to sell big data plans and in a huge cost.

More people are going online via free Wi-Fi or paid access. About 45 Million access Internet in Public areas and time spent online has gone up from 10 Minutes per day to 45 Minutes now. Government is also planning to make certain places in Metro cities free Wi-Fi enabled. So far Internet penetration in India has been in English while for new users demand for local languages will increase. According to reports, 10% rise in Internet penetration increases economy by 1.08%. If Internet were a sector then its weight in GDP would be greater than that agriculture and utilities. 

A Documentary of Thoughts

For all I can say, the BBC4 Documentary by Leslee Udwin was completely over the top, completely left me cold and flat. But the choice to watch or not was mine. The comments or problems occurred such as, “tourism is affected”, “a situation of tension and fear among women in society is created”, and then documentary was banned by the government. Banning the documentary was not the solution. It was like covering mindsets and crime again.

Despite tougher laws, there is a 69% increase over the past decade in crimes against women including molestation, rape, and domestic violence. We need to ask how and why 44% college students in modern India responded to a recent survey by agreeing that women have ‘no choice’ but to accept a certain degree of violence. We need to understand why our sex ratio in the 0-6 year old age group is the lowest in six decades. These are facts that shame any civilized society. But how do we even begin to start dismantling these horrific statistics unless we first try and understand the culture that allows them to thrive?

Protests on streets, signature campaigns, and changing the law, that was the easy part. But as anyone who grapples with patriarchy knows, changing the mindsets is far, far harder. To change the mindset it is important to know the mindset. That is why one needs to watch Udwin’s film. The one-hour long film reportedly includes a nine-minute interview with one of the rapists and interviews with two defence lawyers. This is a documentary of thoughts of a criminal, two government officials who were fighting the case and some people.

There were equally reprehensible statements made by lawyers and criminals. In the days following the December protests we’ve heard some astounding comments from a variety of politicians, university heads, religious cult figures, police chiefs, and other people. Each statement brings with it a torrent of protest on social media and elsewhere. And the statements made in the documentary fit part of that pattern.

There are interesting and valid questions being raised in the debate on Udwin’s film. But none of these should detract from the main crux of the debate, which is tackling misogyny and ending a culture of rape. The main crux is that there is a certain mindset that allows violence against women to flourish with impunity. Those whose national pride is wounded by the fact of a foreigner claiming to make a documentary that exposes an ugly truth might want to consider that the fight against patriarchy is a global fight that knows no borders.

Violence against women is the conversation across the world from North Kivu to Washington DC. In June last year, 1,700 delegates from 123 countries met to discuss how to end sexual violence in conflict in the US; the government is cracking down on an apparent epidemic of campus sexual assault. Everywhere, women and men like us are saying ‘Enough’. We lit a fire in December 2012. We started a conversation. Every bit that adds to that conversation, every scrap that leads us to think, every effort to end violence should be welcomed, not banned.

Will Websites become Obsolete in Future?

India has the third largest mobile users in the world. In future, usability of mobile will increase more and same for mobile apps. Major number of Internet based businesses in India, reach and does business through mobile apps. In the past, I wrote an article on Mobile apps named “Planet of the Apps”. Then a question strike in my mind, what if “Websites become obsolete in future’. In present time because of increase in number of mobile phones, tablets, notebooks, laptops, PC’s have become obsolete. After discussion with my friends, seniors, teachers, and internet research, finally I came to know about many views.

In my opinion, benefits of mobile apps are there reach-ability. One doesn’t need High Internet connectivity to operate an app. People outside metro cities can operate an app in low internet connection. They can place orders, view an online business app layout etc. But then I thought, an app can give information but one will always need website to get more information available on apps. Trend will shift to mobile optimized sites than PC but one can’t eliminate websites from mobile apps. This is possible in countries where mobile is becoming a dominating player. In some countries mobile utilization is still less as compare to PCs or Laptops. 

Now, I thought of usability of mobile and desktop computers. Desktop are used in many professions that still require power and flexibility that desktop offers, notably in movie making, video editing, and sound. It is all about using the right tool for the job. For a person who mostly browsers, posts socially and makes purchase online, then a portable device is needed and the choice between a desktop and a portable device is easy because it can meet all requirements and one can carry it around. However, if needs big screen desktop and work from one place then PCs are first choice. In future, we may see mobile becoming the portable devices replacing laptops.

So, I think future of devices will tend to towards a single device that can take many roles. Because presently there are many problems with Mobile phones in terms of Display power, screen technology, processing power and battery life. Future of websites will be driven by the hardware and the usage. We wouldn’t have mobile apps today if we didn’t have powerful mobile devices. Therefore, many thoughts emerged on this question of mine and finally I can say Future of Websites is not obsolete. We may see mobile driven websites and large portable mobile devices, which may take it years to hit the market.