It’s Time for “Apponomics”

Having an app is not a need now; e-commerce firms are actively pushing their consumers to their apps and encouraging them to buy through them with attractive discounts and sales. There was a time when sale was put on once or twice a year, but in present era it is every day and several hours sale. For a large percentage of Indians, the mobile phone is either the only or the primary gateway of the Internet.

Internet based companies and social media platforms are in race to acquire Mobile platforms companies. Mobile app also means less data usage and lower load on the server. Marketing cost on mobile app is lower than desktop. This year InMobi, the world’s largest independent mobile advertising company launched its first book, “Apponomics – The Insider Guide to a Billion dollar App Business.” This book is helpful for developers to turn their apps into a successful and sustainable global business.

The great benefit of e-commerce is one can click and buy. But there is a biggest challenge in Mobile app, one has to demonstrate to the people how wonderful the app is so they can download it in the first place and then show them how great the shopping experience could be over and over again. Between a Mobile app and Mobile website, mobile apps are faster and can provide a better customer experience.

There are crucial differences in the way mobile apps and mobile websites allow customers to navigate and experience the shopping journey. Although a mobile app functions a lot like a mobile website but it has certain functional and operational benefits over a mobile website. It gives businesses the advantage of having their own corner on a customer device. Because users have to download and install the app, businesses have more control over their presence on a device. For instance, a mobile app can be closed or inactive, but it still works in the background to send geotargeted push notifications and gather data about the customer preferences and behavior.

There are various considerations before making Mobile apps for a business. Cost of development is high and need to be developed and maintained separately for iOS and Android. It is possible to design Mobile apps for offline usage. Mobile apps provide high speed and rich user experience. In the end, Mobile is the primary source of traffic and conversions and it is becoming one. Products or service is sticky resulting in high percentage of repeat visitors and transactions and a loyal customer base makes the business case for apps very easy.