Make YouTube work for Business

YouTube celebrities with their long list of subscribers are not the only influencers on the platform, there are several hobbyists on the platform who generate millions of views on their video posts. A small business can use local influencers on YouTube to propagate their marketing ideas to a niche audience readily available.

While businesses are eager to experiment with influencer marketing, the choice of platform is crucial to get the maximum return on investment (ROI). YouTube, Instagram, Twitter, LinkedIn, and the new sensation Musical.ly, have witnessed a proliferation of users who have, a targeted audience readily available for your business. There are millions of social users who prefer YouTube because it gives them a bigger format to experiment and create content. Find out why YouTube may work for your business or may not.

The cost of creating content on YT is higher than other platforms simply because it is a large format content platform. The cost of employing an influencer on YT goes higher for businesses. It may be costlier but YT also gives you direct access to the platform to the bottom of the funnel which can be easily translated into better conversion rates through a relevant and intelligent marketing campaign.

If you are operating in the B2B space, then it may be more beneficial to look at YT for your influencer marketing campaign. For instance, a software company may find it more of a natural fit to create content on YT than on Instagram as it is more conducive to detailed content. Inversely, a fashion business which has more to display than talk may prefer other platforms or shorter videos.

The barrier to create content on a social platform like Instagram is very low as compared to YT. The general behavior of viewers on YT is to search and watch. On Instagram if you do not instantly follow people whose content you like, you may end up losing their feed. However, YT understands the viewer’s very well and keeps suggesting similar content created by others or of the same person, even if you do not subscribe. A business can always use different platforms for different kind of campaigns.