If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of Video Marketing Survey found that a whopping 87% of businesses are using video.
A full 83% of marketers say that video gives them a good ROI, up from 78% just 12 months ago. Used right, video marketing is a great way to build your overall brand presence and SEO. But there is tremendous pressure to create great content — in fact, 90% of the marketers feel the level of competition and noise in the video has increased in the past year. It doesn’t have to be difficult. Here are a few ways you can easily create compelling content yourself, and use video marketing to reach your brand and sales goals.
Types of Video Content: It’s useful to remember that there is a wide variety of video types available to you beyond simple guides to your product. Educational videos can help you build trust and authority. In addition to video guides about your product, you can use video to provide subscribers with useful information that fits your topic and in which you are competent.
Brand Storytelling can help you connect automatically with your audience, showing not only the benefits of your product but the whole lifestyle it provides. Show your customers that by purchasing your product or service, they will be related to a cool story, a sustainable movement, a luxury or something else you believe in as a business. Finally, video reviews can be used to tell your customers more about your product, and offer a comparison with offers. They can also be used to show expertise, entertain and educate your viewers.
Once you’ve got your video online, there are a variety of things you can do to optimize it and increase your engagement level.
Make a Trailer: A trailer is a powerful introduction to your channel for non-subscribers, a ‘cold’ audience. Introduce yourself and your business and show the value of your product.
Upload videos to your channel at least once a week: YouTube loves the consistency and your subscribers do as well. Subscribers will get used to your content and anticipate its release, which will increase your engagement levels.
Thumbs Up: Encourage your viewers to rate your videos with a ‘thumbs up’ and ‘sign up’ for alerts announcing new videos. Ask for their opinion and ask questions so they will leave more comments. Always tell them to subscribe and share.
Add Copyright-free music: Even a few seconds of commercial music used without permission could trigger a copyright claim that might take your video offline. Use copyrighted music.
Optimize for SEO: To make sure people see your video, optimize your content with SEO. Brainstorm keywords with the help of planners like Google’s free tool. Put one of your target keywords in the title and then write a long, detailed description that includes those keywords. Add an overview of the description that’s relevant and contain useful links your subscribers might need.
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