India has the third largest mobile user’s
country in the world. With data showing Indian users, spend an average 198
minutes each day on their smartphones. It is believed that mobile phones are
the future of an economy. Soon laptops may become obsolete and everything in
the world will be operated through smartphones and tablets. Many companies are
trying to make this happen.
Smartphones are used on a large
scale because of 1.3 Million Android apps and 1.2 Million Apple app available
to use. With introduction of mobile apps, most businesses in the world are turning
their focuses towards mobile apps. Especially in the Internet based business. For
E-commerce, business mobile app is the future. Mobile apps began appearing in
2008 and are operated by Operating system of a mobile. Mobile app is a short
version of a website and a handy layout to operate.
Every social networking, news, business,
entertainment, and sports have their apps. This not only will increase the
usability and business for app developers, but will also increase the use of
smartphones. In India, number of toiletries is less than the number of
smartphones people have. Apple, Facebook, Microsoft, and Google are the most dominating
companies in mobile apps. I remember the first app I used was the Shazam in my Nokia
Symbian phone six years back.
After that Whatsapp, the most used
chat app in the world. As the time passes by, now I use plenty of apps in my
Android Smartphone. It has become easy for me to collect any information in an
instant of time from mobile apps. There is no doubt that mobile app developers
and companies will grow more. However, there will be time when everything will
be available on the app. Most e-commerce business they use mobile apps because
70% of orders are placed from mobile apps.
The benefit of companies from
mobile apps is that they collect user information and can sell that information
to other companies in millions. Now talking about, E-tail companies give more
discounts on ordering from mobile apps. In India, E-tail companies offer
vouchers for other businesses too. Amazon
was the first company in India to launch app sale, although Flipkart did
planning first. However, there is an increase in growth of mobile apps and a
majority of this growth is coming from outside of metro cities.
If internet reach is more in rural
India then increase in number of users for mobile apps will also increase. However,
new government “Digital India” initiative can make this possible. This will not
only add value to reach people but will also contribute to Indian Economy. More
companies will emerge out and people from Rural India can bring their businesses
online.