Book Review: Blink

Recently, I had finished reading Blink and the book is all about those moments when we know something without knowing why. Here author explores the phenomenon of ‘blink’, showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you’ll never think about thinking in the same way again.

There are two types of thinking. We may call them intuitive and articulate. The first is the domain of hunches, emotional reactions, and first impressions and instant responses to sensations. There is a cognitive process involved in such mental processes, one is responding to information. But there is no conscious thought because there is no time for it.

The second type of thinking is the domain of logic, deliberation, and scientific method. Here thinking is conscious, it occurs in words or sentences or symbols or concepts or formulas and so it takes time. Articulate thinking is the model of rationality, while intuitive thinking is often seen as primitive, emotional, the only type of thinking of which animals are capable. So it is articulate thinking that distinguishes human beings from the ‘lower’ animals.

Malcolm Gladwell wishes to bring a popular audience the results of recent research in psychology and related disciplines, such as neurosciences which not only confirm the importance of intuitive cognition in human beings but also offer a qualified vindication of it. He argues that intuition is often superior to articulate thinking. It often misleads, to be sure but with an awareness of the pitfalls we may be able to avoid them.

Blink tells more stories about judging from first impressions. A president elected because of his comely appearance that turned out to be a complete turkey. The book is all about how we understand the world around us. Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work in the office, in the classroom, in the kitchen? And why are the best decisions often those that are impossible to explain to others?