Impact of 5G on Marketing and Advertising

5G is gearing up to launch later this year. The coming of next-gen 5G wireless transmission will be a big deal for marketers. Verizon has launched a 5G-enabled home broadband service, AT&T has started 5G service in a dozen cities and 5G networks are expected to be available by mid-2019. With data rates from 1 to 10 gigabits/second – up to 100 times faster than 4G LTE and a major decrease in latency, 5G could alter a lot of the existing digital landscape.

End of Cable - Cable connections & set-top boxes could become irrelevant. If you get a new, large TV, for instance, it might pick up all the HD and 4K programming you want from the air wirelessly. This would totally disrupt the cable and Internet Service Provider industry because the fixed wire infrastructure would no longer be necessary to deliver fast Internet and hundreds of TV channels, and it would similarly disrupt the ad-buying and -serving infrastructure built around it. But it also means something more profound for marketers: any surface with a 5G wireless transceiver can become a high-resolution screen, and an outlet for the most intelligent computing service available.

A 5G-enhanced media environment, offers more ad inventory opportunities as super-fast wireless connectivity means high-end screens can be located anywhere. It also could dramatically change the kind of messaging marketers and advertisers do. The biggest marketing impact of 5G will be that consumers will have actual voice conversations with mobile devices, not just issue a few voice commands and interact at other times via thumb-typing or screen-touching. Mobile marketing could become entirely oriented toward voice conversations.

But it’s not just data repositories that may have to be redesigned to handle massive demand. Advertising infrastructures will also have to be re-invented. Present-day programmatic technologies aren’t built for the demands of a system that delivers ads up to a hundred times faster. The industry needs to prepare for 5G in other ways as well, such as updating creative specs on ad formats and file sizes.

50 companies that changed the world

Over the past 200 years, many companies had the most impact on our world, and on the way, the business is done today. The same thing Howard Rothman takes up in this fascinating, easy reading jaunt through business history. I finished reading in this book and I found it a historical book with histories of all companies that changed or made impact in this world. This book contains a list of 50 Companies that had the most profound impact on the world around them.

The author ranked the firms according to their influence and contributions. International in scope, the selections range from obvious choices like Microsoft, AT&T, Toyota, and McDonald’s, to more provocative selections like CNN, the Walt Disney Company, and Ben & Jerry’s homemade. For each company the author presents a lively, historical sketch and discusses its strengths and weaknesses in the context of each company’s individual operations. It also tells about their size, capitalization, and information about their current leadership. It is both an entertaining read and a handy reference work. It is fun to read this book because it takes me to history of companies from all sectors.

If one is interested in, knowing the histories of famous, old companies that this is the perfect book to read. It mainly consists of companies that were established in 20^th century. One time I feel that these are not the companies that are affecting world today as Google and other big firms are missing out in this book. However, the collection of companies is relevant to history of the world. This book makes me learn how some of the greatest companies of all time achieved their success, stayed on the top of trend, and fell from pinnacle when they failed to follow the path that made them successful.

A management student, a businessperson, an employee should add this book into their library. In short, it is an historical book with consists of names of companies, leaders who drove them, obstacles they faced, their capitalization, number of employees, sales, changes they made to be on top, their acquisitions, and how they begin to produce. Read it once, it will add value to your knowledge.