Biggest Tech Brands in the World

Technology Brands are all the rage right now so it’s no surprise that Apple and Google have occupied the top two positions in Interbrand list of most valuable global brands for three straight years. Branding consultancy recently released list of top 20 brands names in the world of Technology. This article includes their Global Rank in 2014 & 2015 and also their Brand Value in 2014 & 2015.

Foremost is the Apple. Their Global Rank in 2014 & 2015 is one. Brand Value of Apple was $118.863 Billion and in 2015 it is $170.276 Billion. Second spot is hold by Google. Their Global Rank in 2014 & 2015 is two. Brand value of Google was $107.439 Billion and in 2015 it is $120.314 Billion. Microsoft Global Rank in 2014 was five whereas in 2015 it is four. Brand Value of Microsoft was $61.154 Billion and in 2015 it is $67.67 Billion.

IBM Global Rank in 2014 was four and in 2015 is five. IBM Brand Value in 2014 was $72.244 Billion and in 2015 it is $65.095 Billion. Next is Samsung with Global Rank seven in 2014 & 2015. Their Brand value in 2014 was $45.462 Billion and in 2015 it is $45.297 Billion. Amazon Global Rank in 2014 was fifteen and in 2015 it is ten. Brand value of Amazon was $29.478 Billion in 2014 and in 2015 it is $37.948 Billion. Intel Global Rank in 2014 was twelve and in 2015 it is fourteen. Their Brand value was $13.153 Billion in 2014 and $35.415 Billion in 2015.

Cisco Global Rank in 2014 was fourteen and in 2015 it is fifteen. Brand Value of Cisco was $30.936 Billion in 2014 and in 2015 it is $29.854 Billion. Oracle is sixteen in Global Rank in 2014 and 2015. Brand value of Oracle was $25.980 Billion in 2014 and in 2015 it is $27.283 Billion. HP Global Rank in 2014 was sixteen and in 2015 it is eighteen. Their Brand value in 2014 was $23.758 Billion and in 2015 it is $23.056 Billion. Facebook Global Rank in 2014 was 29 and in 2015 it is 23. Their Brand value was $14.349 Billion in 2014 and $22.029 Billion in 2015.

SAP Global rank in 2014 and 2015 is twenty five and twenty six. Their Brand value was $17.340 in 2014 and $18.768 in 2015. EBay Global Rank in 2014 was twenty eight and in 2015 it is thirty two. Their brand value in 2014 was $14.358 Billion and in 2015 it is $13.940 Billion. Canon Global Rank in 2014 was thirty seven and in 2015 it is forty. Their Brand value in 2014 was $11.702 Billion and in 2015 it is $11.278 Billion. Accenture global rank in 2014 was 44 & in 2015 it is 42. Their Brand value in 2014 was $9.882 Billion & in 2015 it is $10.8 Billion.

Sony global rank was 52 in 2014 and in 2015 it is 58. Their Brand value was $8.133 Billion in 2014 and in 2015 it was $7.702 Billion. Panasonic global rank was 64 in 2014 and in 2015 it is 65. Their brand value in 2014 was $6.303 Billion and in 2015 it was $6.436 Billion. Adobe global rank in 2014 was 77 and in 2015 it is 68. Their brand value in 2014 was $5.33 Billion and in 2015 it is $6.257 Billion. Xerox global rank in 2014 was 62 and in 2015 it is 71. Their brand value in 2014 was $6.641 Billion and in 2015 it is $6.033 Billion. Huawei global rank in 2014 was 94 and in 2015 it is 88. Their Brand value in 2014 was $4.313 Billion and in 2015 it is $4.952 Billion.

2014: The Year of Elections and E-commerce

Another year is on the end and India is on the positive side of the growth bench. The year was more of the E-commerce, Elections, Digitalization, and their advertisement on Social Media. E-commerce sector got Billions of funding from other countries whereas Elections in India were the example of role of Social Media in attracting, delivering message, and knowing people. In both areas, Advertisement on social media played a big role. In my opinion advertisement, growth in 2014 was more than any other year.

This year, according to an estimate, advertising spends were increased by 12.5%. E-commerce was clearly the dominant category that showed significant increase in spending. Instead, the business ended up growing 10%. E-commerce companies including companies those that run popular sites Flipkart, Snapdeal, Jabong, Olx, and Quickr spend around Rs. 750 Crore in advertisement. These companies launched TV commercials, and in the un-up to the festive season that started in October, many companies went into advertising drive. It is not sure if e-commerce companies will remain as aggressive with their advertising in 2015.

It is a small component of India’s Rs.38 Trillion overall retail trade industry. Yet the, e-commerce format with sales of Rs. 1 Trillion managed to create the buzz in 2014. The year highlights were, Amazon raised $2 Billion in Indian e-commerce space followed by Softbank invests $627 Million in Snapdeal and $210 Million in Ola cabs. Flipkart also gets $1.7 Billion funding, taking valuation at $7 Billion. Footfalls in shops during festive season drop in favor of e-commerce and many more in the sector.

Advertising in Elections came on the back of a Rs. 300-350 Crore blitz by BJP in the parliamentary elections it won and another Rs. 200 Crore by the Congress. This year was more into Digitalization in India. Digital Advertising was more than the print advertising. Government spent Rs. 251 Crore on print advertising between April and November, 20.3% lower than the same period a year ago. Between April and November, Spending on Television advertisement also declined by 8.43%. Digital advertising grow by 30%.

Except ads, Elections in India saw a major change. People came into engagement through Social Media, Radio ads, and all the campaigns launched by PM were successful in making some impact. Everyone was aware of the activities of PM and other leaders. On the other hand, Indian Economy holds a momentum of growth. Inflation came into control at the end of the year. Oil price saw major decline after a decade and decline of $1 in Oil price, save India Rs. 3500 Crore.

Investors and businesses from other countries are investing in India because they find a promising and consistent government in country. PM vision of converting cities into smart cities and bringing in technology in every sector will improve work environment in India. Small businesses will grow and more business will emerge. Agriculture sector will also be benefitted, which holds the 52% contribution to Indian GDP. After so much in 2014, experts see better times ahead. There is high probability of Interest rates being cut. More spend on advertising will be there and everybody is hoping that more money will come in the country.