Biggest Tech Brands in the World

Technology Brands are all the rage right now so it’s no surprise that Apple and Google have occupied the top two positions in Interbrand list of most valuable global brands for three straight years. Branding consultancy recently released list of top 20 brands names in the world of Technology. This article includes their Global Rank in 2014 & 2015 and also their Brand Value in 2014 & 2015.

Foremost is the Apple. Their Global Rank in 2014 & 2015 is one. Brand Value of Apple was $118.863 Billion and in 2015 it is $170.276 Billion. Second spot is hold by Google. Their Global Rank in 2014 & 2015 is two. Brand value of Google was $107.439 Billion and in 2015 it is $120.314 Billion. Microsoft Global Rank in 2014 was five whereas in 2015 it is four. Brand Value of Microsoft was $61.154 Billion and in 2015 it is $67.67 Billion.

IBM Global Rank in 2014 was four and in 2015 is five. IBM Brand Value in 2014 was $72.244 Billion and in 2015 it is $65.095 Billion. Next is Samsung with Global Rank seven in 2014 & 2015. Their Brand value in 2014 was $45.462 Billion and in 2015 it is $45.297 Billion. Amazon Global Rank in 2014 was fifteen and in 2015 it is ten. Brand value of Amazon was $29.478 Billion in 2014 and in 2015 it is $37.948 Billion. Intel Global Rank in 2014 was twelve and in 2015 it is fourteen. Their Brand value was $13.153 Billion in 2014 and $35.415 Billion in 2015.

Cisco Global Rank in 2014 was fourteen and in 2015 it is fifteen. Brand Value of Cisco was $30.936 Billion in 2014 and in 2015 it is $29.854 Billion. Oracle is sixteen in Global Rank in 2014 and 2015. Brand value of Oracle was $25.980 Billion in 2014 and in 2015 it is $27.283 Billion. HP Global Rank in 2014 was sixteen and in 2015 it is eighteen. Their Brand value in 2014 was $23.758 Billion and in 2015 it is $23.056 Billion. Facebook Global Rank in 2014 was 29 and in 2015 it is 23. Their Brand value was $14.349 Billion in 2014 and $22.029 Billion in 2015.

SAP Global rank in 2014 and 2015 is twenty five and twenty six. Their Brand value was $17.340 in 2014 and $18.768 in 2015. EBay Global Rank in 2014 was twenty eight and in 2015 it is thirty two. Their brand value in 2014 was $14.358 Billion and in 2015 it is $13.940 Billion. Canon Global Rank in 2014 was thirty seven and in 2015 it is forty. Their Brand value in 2014 was $11.702 Billion and in 2015 it is $11.278 Billion. Accenture global rank in 2014 was 44 & in 2015 it is 42. Their Brand value in 2014 was $9.882 Billion & in 2015 it is $10.8 Billion.

Sony global rank was 52 in 2014 and in 2015 it is 58. Their Brand value was $8.133 Billion in 2014 and in 2015 it was $7.702 Billion. Panasonic global rank was 64 in 2014 and in 2015 it is 65. Their brand value in 2014 was $6.303 Billion and in 2015 it was $6.436 Billion. Adobe global rank in 2014 was 77 and in 2015 it is 68. Their brand value in 2014 was $5.33 Billion and in 2015 it is $6.257 Billion. Xerox global rank in 2014 was 62 and in 2015 it is 71. Their brand value in 2014 was $6.641 Billion and in 2015 it is $6.033 Billion. Huawei global rank in 2014 was 94 and in 2015 it is 88. Their Brand value in 2014 was $4.313 Billion and in 2015 it is $4.952 Billion.

Best startup sectors in 2015

With the year almost drawing to a close, there are startup sectors which turned out to be major players in coming years. Beginning early this year, there was a great rush of venture money. As a seed round of a million dollars became the new norm, startup started mushrooming throughout the country. Some of the sectors that saw significant interests are IoT and Wearables, Hyperlocal, Food Tech, Logistics Management and Local Services Marketplace.

With the likes of Grofers, BigBasket and Pickingo vying for attention as on demand delivery partner, there is an explosion of Hyperlocal services. From delivering nuts, vegetable, to transportation services, Hyperlocal startups have managed to grab their fair share of eyeballs and investor money. However, this sector has become very competitive and it will be interesting to see how these startups scale and evolve in the future.

According to startup analyst firm Tracxn, about 90 startups and 50 plus startups have been founded in 2014 and 2015 in Logistics Management. Top funded startups include the likes of Delhivery, TinyOwl, Ecom Express and Gofers. The sector has seen a lot of interest because of the growth of ecommerce in India. This has led to the emergence of local delivery startups, food delivery startups, intra-city, inter-city, overseas, ecommerce shippers and freight aggregators.

The entire Internet of Things (IoT), which has meant over a billion dollars have been invested in startups in the IoT space globally over the past few months. Big VC firms like Sequoia Capital, NEA, Andreessen Horowitz and others have made a sizable investment in the space. On the other hand Wearables segment has seen a number of significant products taking over our life. Fitness bands are the most popular Wearables today, followed by smart watches. It is not surprising that many startups now consider Wearables the next big things.

Food tech is perhaps the most surprising sector. This has been mainly because the food and restaurant industry till now has been largely fragmented with little or no tech adoption. Startups have figured out a lot can be done in the aggregation business and in delivery. The sub segments that have done well in the space include both eat at home ordering and delivery, restaurant discovery and booking, in restaurant payments, office food delivery and food aggregators.

In a city where we are increasingly busy, availing services may not be easy. Whether one need a doctor, plumber, electrician, drivers, a bunch of startups now help in on the desired service provider. Startups like UrbanClap, Taskbob, LocalOye and Qyk have raised funding. Investors active in this field are SAIF Partners, Accel Partners, Tiger Global and even Snapdeal cofounders. While the primary way to avail local services have been through online search or classified platforms, Local services marketplace make it seamless. This has led to increasing popularity of startups.