Brands behind IPL 2016

The annual T20 cricketing extravaganza in India, the Indian Premier League (IPL) turns nine now. Over its journey, starting from 2008, the newbie has gone through many ups and downs, from controversial to financial irregularities and usage of drugs in post-match parties to betting and match fixing scandals. But its acceptance among millions of television audiences and cricket lovers has not faded.

Apart from increasing television viewership, the fact that after eight seasons, companies and brands still wants to associate with IPL is testament of that. Currently, not only are more than 80 different brands and companies are directly associated with eight IPL franchises, but companies like Cargill Foods, Mother Dairy and Kent RO have also joined pool this year. The estimated Rs. 20000 crore IPL brand is a platform that brands can leverage to reach millions of eyeballs without having to fight too much.

Through visibility in IPL, in terms of branding on team jerseys, ground etc. brands can claim a space in consumer minds over the two month period. Kent RO, Cargill Foods will be participating first time this year. Mother dairy has become the principal sponsor of the Delhi Daredevils Franchise. It is also coming up with consumer engagement programmes at select outlets in the capital. Brands from diverse fields, from hotels to health drinks, cooking oil to AIDS awareness campaigns, IPL are a preferred platform.

Major brands associated with IPL are:-

Kolkata Knight Riders: - Sponsors – Gionee, Sansui, Lux Cozi, SRMB TMT, Colors Bangla, KeoKarpin, Khadims, PepsiCO. Delhi Daredevils: - Sponsors – Daikin, Skill India, Officer’s Choice Blue, RBL Bank, KS Deos. Rising Pune Supergiants: - Spykar, Gulf, Gemini Cooking oil, Finolex, LYF Smartphone, DBS, Marriott. Gujarat Lions: - Oxigen Wallet, TVS Tyres.

Royal Challengers Bangalore: - United Spirits, Hero Cycles, 7UP, Kingfisher Premium, OLA, Fever FM, Lloyd AC, Britannia, DNA, Acer, LYF Smartphone. Mumbai Indians: - Videocon D2H, Etihad Airways, DHFL, Samsung, Deeraj. Kings XI Punjab: - Tata Motors Prima. Sunrisers Hyderabad: - Idea 4G, DTDC, Thumbs Up, UltraTech, Tyka, Red FM, DCB Bank, and Haldiram.

Biggest Tech Brands in the World

Technology Brands are all the rage right now so it’s no surprise that Apple and Google have occupied the top two positions in Interbrand list of most valuable global brands for three straight years. Branding consultancy recently released list of top 20 brands names in the world of Technology. This article includes their Global Rank in 2014 & 2015 and also their Brand Value in 2014 & 2015.

Foremost is the Apple. Their Global Rank in 2014 & 2015 is one. Brand Value of Apple was $118.863 Billion and in 2015 it is $170.276 Billion. Second spot is hold by Google. Their Global Rank in 2014 & 2015 is two. Brand value of Google was $107.439 Billion and in 2015 it is $120.314 Billion. Microsoft Global Rank in 2014 was five whereas in 2015 it is four. Brand Value of Microsoft was $61.154 Billion and in 2015 it is $67.67 Billion.

IBM Global Rank in 2014 was four and in 2015 is five. IBM Brand Value in 2014 was $72.244 Billion and in 2015 it is $65.095 Billion. Next is Samsung with Global Rank seven in 2014 & 2015. Their Brand value in 2014 was $45.462 Billion and in 2015 it is $45.297 Billion. Amazon Global Rank in 2014 was fifteen and in 2015 it is ten. Brand value of Amazon was $29.478 Billion in 2014 and in 2015 it is $37.948 Billion. Intel Global Rank in 2014 was twelve and in 2015 it is fourteen. Their Brand value was $13.153 Billion in 2014 and $35.415 Billion in 2015.

Cisco Global Rank in 2014 was fourteen and in 2015 it is fifteen. Brand Value of Cisco was $30.936 Billion in 2014 and in 2015 it is $29.854 Billion. Oracle is sixteen in Global Rank in 2014 and 2015. Brand value of Oracle was $25.980 Billion in 2014 and in 2015 it is $27.283 Billion. HP Global Rank in 2014 was sixteen and in 2015 it is eighteen. Their Brand value in 2014 was $23.758 Billion and in 2015 it is $23.056 Billion. Facebook Global Rank in 2014 was 29 and in 2015 it is 23. Their Brand value was $14.349 Billion in 2014 and $22.029 Billion in 2015.

SAP Global rank in 2014 and 2015 is twenty five and twenty six. Their Brand value was $17.340 in 2014 and $18.768 in 2015. EBay Global Rank in 2014 was twenty eight and in 2015 it is thirty two. Their brand value in 2014 was $14.358 Billion and in 2015 it is $13.940 Billion. Canon Global Rank in 2014 was thirty seven and in 2015 it is forty. Their Brand value in 2014 was $11.702 Billion and in 2015 it is $11.278 Billion. Accenture global rank in 2014 was 44 & in 2015 it is 42. Their Brand value in 2014 was $9.882 Billion & in 2015 it is $10.8 Billion.

Sony global rank was 52 in 2014 and in 2015 it is 58. Their Brand value was $8.133 Billion in 2014 and in 2015 it was $7.702 Billion. Panasonic global rank was 64 in 2014 and in 2015 it is 65. Their brand value in 2014 was $6.303 Billion and in 2015 it was $6.436 Billion. Adobe global rank in 2014 was 77 and in 2015 it is 68. Their brand value in 2014 was $5.33 Billion and in 2015 it is $6.257 Billion. Xerox global rank in 2014 was 62 and in 2015 it is 71. Their brand value in 2014 was $6.641 Billion and in 2015 it is $6.033 Billion. Huawei global rank in 2014 was 94 and in 2015 it is 88. Their Brand value in 2014 was $4.313 Billion and in 2015 it is $4.952 Billion.